Q: Tell us about your background — how many shoots do you handle and what does your team look like?

I complete around 200 shoots per year. My team consists of myself, two contracted photographers, and an admin in the Philippines who I’m training to assist with production.

Q: How do you add Rendy — is it an upsell or built in? How do you position it?

I started it as an upsell, but I’m now building it into some packages. I position it as an affordable video marketing tool that gets attention on listings and helps drive buyers to the property. I tell agents: “This is a great way to market your listing. You need to stand out and strengthen your branding. This gets eyes on your listing and buyers in the door.” My admin also creates a 4-second branded intro for each agent in Canva using a template, which adds another personal branding touch.

Q: What results have you seen — any impact on revenue, client reactions, biggest win?

These typically add $65 to $135 more per shoot, depending on the package. 1 Reel: $65 — FOR SALE. 3 Reels: $95 — FOR SALE, PENDING, SOLD. 6 Reels: $135 — full sequence. If I give a listing a free reel as an introduction, I follow up a week later to see if the listing has moved to a new stage and sell them the next one. Client reactions have been very strong — some agents are seeing close to 5,000 views. When agents see how effective the reels are, many also add drone coverage, which adds another ~$150.

Q: What advice would you give to someone who isn’t using Rendy yet? How should they start?

My brand is built around telling the story of every listing. There is always a reason for the sequence of images — even a staircase or hallway becomes part of the story. I tailor each reel to the seller and the likely buyer profile. Agents who market themselves differently are winning more listings, and their fast sales help build their reputation. The platform makes it easy to deliver that, and the results speak for themselves.